Your Franchise Journey Starts Here: Basecamp to Summit.
Navigate the peaks of franchise growth and conquer the Franchise Success Summit.
Get ready to ascend to new heights in the world of franchising! The 2024 Franchise Success Summit is your ultimate destination for actionable insights, expert guidance, and networking opportunities. This year’s summit boasts an incredible lineup of industry leaders and thought-provoking topics designed to equip you with the tools you need to thrive in today’s competitive landscape.
Prepare to be inspired by talented franchisors, seasoned entrepreneurs, and industry experts who will share their firsthand experiences, strategies, and proven success stories. Discover the latest trends, emerging technologies, and innovative approaches that are shaping the future of franchising. From marketing and sales to operations and financial management, our expert speakers will cover all the essential aspects of building and growing a successful franchise business. The 2024 Franchise Success Summit is your chance to elevate your franchise, unlock its full potential, and achieve lasting success.
About The Event
- There is no cost to franchise executives to attend this conference. Seats are however limited and you must RSVP to attend.
- Event registration closed on Friday, September 27th, 2024 – You can request late registration by emailing bruns@manningfulton.com.
- If you have questions please feel free to call our Client Services Manager at 919-510-9277.
Location: For directions click here
Carolina Country Club
2500 Glenwood Ave,
Raleigh, NC, 27608
Hotel: For directions click here and book your room at our group rate here.
Marriot Crabtree Valley
4500 Marriott Drive,
Raleigh, NC, 27612
The hotel is only a 7-minute drive to the Carolina Country Club where the Franchise Summit will be taking place. Parking is free at the hotel when you book through the room block link we will provide.
The Summit Route: A Closer Look At The Agenda
Building a Best-In-Class Strategic Franchising Company –
Lynette McKee, Senior VP Franchising at Potbelly Sandwich Works
What drives some franchising companies to grow and thrive at a higher level than most? During our session we will explore the 3 critical buckets of franchising and how developing a formal strategic plan using these 3 buckets will lay the groundwork to bring value to all stakeholders. Our discussions will include preparing your company to franchise and “how do you know if you have a sale-able brand”?
Responsible Franchising –
Ritchie Taylor & Carlie Smith, Manning, Fulton & Skinner, P.A.
What is responsible franchising? It is more than a catchphrase. Responsible franchising means different things to different stakeholders and is evolving perhaps faster than any other time in the history of franchising. We will dive into the changes that have happened and are on the horizon as well as time-honored best practices franchisors should implement to develop mutually beneficial franchise relationships.
Franchisee Investor Panel –
Bob Frame, First Watch and Jaggers Multi-Unit Franchisee
Jerry Parise, SpeedPro Franchisee
Join us for our interactive franchisee investor panel discussion facilitated by Manning Fulton’s franchise practice chair Ritchie Taylor! Hear from experienced investors who will share their insights on the franchise investment process, what they look for when they choose brands for investment, and how you can position your brand to be a magnet for quality franchisees.
7 Steps to Achieve Franchise Leadership Excellence –
Kristin Kidd, Chief Operating Officer Head to Toe Brands
Gain insights from a seasoned multi-brand COO overseeing 200+ units and a family-owned, multi-unit franchisee. Discover the 7 crucial, big-picture steps essential for cultivating a culture of excellence within your leadership team and driving operational success across your franchise system. These principles apply to all franchisors, regardless of size, and provide valuable strategies for both emerging and established brands to review and implement.
Designing a Successful Franchise Sales Process –
Peter Crain, Senior Franchise Consultant at iFranchise Group
In today’s competitive franchising landscape, having a well-structured and effective sales process is essential for attracting qualified franchisees and building a thriving franchise system. In this session, we will explore key components of a successful franchise sales process, including lead generation, qualification, recruitment and training. We will also discuss best practices for building strong relationships with potential franchisees and overcoming common challenges in the sales process. By the end of this presentation, you will have a clear understanding of how to design and implement a sales process that drives franchise sales and contributes to the long-term success of your franchise brand.
AI Adoption Roadmap for Franchisors –
Robert Mitchell, Chief AI Officer at WSI
During this session, we will discuss the critical importance of AI adoption for franchisors. Starting with a historical comparison of two companies — one which failed to embrace digital transformation, and another, which capitalized on it—illustrating the stark outcomes of technological choices. Following this, we will explore the current attitudes towards AI in 2024, presenting compelling use cases of clients who have significantly enhanced their productivity and profitability through AI. Finally, we will outline a practical roadmap for AI adoption to guide franchisors from initial assessment to full implementation.
